Patient consent for photos and stories
Patient images, stories and even recognizable backgrounds need documented consent. We build consent checks into the content process.
Content & Engagement
Healthcare Social Media Marketing and Management
Consistent, accurate social content that helps your community get to know your practice, with every clinical post reviewed before it's published.
- Google rankings for client keywords
- #1
- Google rankings for client keywords
- Client satisfaction rating
- 4.9/5
- Client satisfaction rating
- Doctors served
- 100+
- Doctors served
Workstream
Content calendar
- Monthly themesApproved
- Clinical postsDoctor review
- Short-form videoScheduled
- Comment moderationDaily
Illustrative workflow
Medical reviewBuilt into the workflow
The challenge
Why Healthcare Social Media So Often Falls Flat
Social media rewards consistency and personality, but busy practices struggle to post regularly, and generic content rarely earns attention.
- 01
Posting in bursts, then going quiet
A flurry of posts followed by months of silence makes a profile look abandoned to the patients checking you out.
- 02
Stock content that could be anyone's
Generic health tips and awareness-day graphics don't show patients what makes your practice different.
- 03
Comments and messages that raise privacy issues
Patients sometimes share symptoms or ask about their care publicly. Replies need to stay helpful without discussing individual cases.
What's included
What Our Social Media Service Includes
01
Planning
- Platform recommendations for your audience
- Monthly content themes and calendar
- Brand voice and visual guidelines for social
02
Content
- Post writing and graphic design
- Short-form video editing from your clips
- Medical review of clinical posts
03
Management
- Scheduling and publishing
- Comment and message moderation guidelines
- Monthly performance reporting
Good to know: Paid social advertising is part of our Meta Ads service. Filming on location is available through our video production service.
Our approach
How We Approach Social Media
- 1
Find your angle
We identify what your patients care about and what your team can uniquely speak to.
- 2
Plan the calendar
We build a realistic monthly plan that mixes education, behind-the-scenes and service content.
- 3
Create & review
We write and design posts, and clinical content is reviewed by a practicing doctor before publishing.
- 4
Publish & engage
We schedule posts and follow agreed rules for responding to comments and messages.
- 5
Review results
Each month we look at what resonated and adjust the next calendar.
Free marketing audit
See How Patients Find, Judge and Contact You
We review 50 touchpoints across search, your website and reviews, then send a prioritized report. Free, with no obligation.
Healthcare context
What Healthcare Organizations Need to Watch on Social
Professional guidance for clinicians
Professional bodies, such as the GMC in the UK, publish guidance on clinicians' use of social media. Posts should keep a professional tone and avoid giving individual medical advice.
This isn't legal advice. Rules differ by country, state and province, so confirm specific requirements with your own legal or compliance adviser.
Why Healthcare Organizations Choose DocWin for Social Media
Doctor-reviewed posts
Clinical content is checked for accuracy, so your feed builds trust rather than risk.
Content that sounds like you
We build a voice around your team and patients instead of recycling generic health tips.
Clear moderation rules
You'll know exactly how comments and messages are handled, including when we escalate to you.
What clients say
“The team was careful with how neurological services were described on our website. The content feels informative and patient-friendly, which is important for sensitive specialties.”
Dr. Deborah WhitfieldNeurologist, DocWin clientServices That Work Well With Social Media
Social Media FAQs
Which social platforms should our practice be on?
Usually fewer than you think. Most practices do well focusing on one or two platforms their patients actually use, often Facebook and Instagram.
How often will you post?
We agree a realistic frequency, often two to four posts a week. Consistency matters more than volume.
Do our doctors need to appear in content?
It helps, but it's not required. Even short clips or quotes from your team make content more personal.
How do you handle patients asking medical questions in comments?
We follow agreed rules: a friendly reply that avoids individual advice and invites them to contact the practice directly.
150%
Average patient increase
4.9/5 client ratingclient satisfaction rating
Want Social Media That Actually Sounds Like Your Practice?
Book a strategy call and we'll share a sample content plan built around your patients and your team.
- No obligation
- Strategy shaped around your goals
- Reviewed by practicing doctors